Published 12 times a year, P-O-P Times serves the news and product information needs of buyers and users of in-store displays, signs and fixtures. Every month, it informs readers of the news, trends, and events that shape the use of P-O-P and the impact and effectiveness of in-store marketing.
Featured stories in P-O-P Times
Stride Rite Gets Slimed
Lexington, MA -- Sometimes when it comes to kids, the slimier and gooier, the better. In its first-ever partnership with New York-based entertainment brand Nickelodeon -- and its iconic green goop -- Stride Rite Corp. is launching a slime-inspired kids' shoe line this month, just in time for the back-to-school shopping season.
Technology Powers Up Retail Training
A decade ago, retailers depended on formal, scheduled training from their vendor partners or in-house resources to school new sales associates on product features as well as the setup and use of in-store displays. Prepackaged videos on break room VCRs were about as high-tech as training got.
Category Report: Household Products
The household products category is a sticky one. Often the forgotten department in the crowded supermarket, carts buzz by until its time for a toilet-paper restock. Consequently, being a low-involvement category, household brands face two major challenges: one, getting shoppers into their aisles; and two, coming up with new ways to message displays.
